Our Values: Generate Trust

The latest value in our series is “Generate Trust”, an action we strive for to create healthy, functioning, connected communities.


Our values handbook describes “Generate Trust” as:


Being guided by morals, ethics and values helps us to act with integrity within our roles and in the spaces in which we work. We seek to be reliable and trustworthy by: listening well, doing what we say we will do, accepting responsibility, being honest and speaking the truth.



When we work with communities, it is vital we create a relationship founded on openness, honesty, and trust. Whether it be in our dealing with clients or in our interactions with community members, we have a responsibility to deliver outcomes that reflect the needs, wants and aspirations of all involved in a project.


Our Project and Office Administrator Nicholas Edwards understands the importance of this aspect of our work.


Trust lies at the heart of everything we work on as a team here at Creating Communities. Our clients trust we will go above and beyond their expectations to deliver the best possible outcomes for their project.

The communities we work with on these projects trust that we will strive to be the advocates for what they need as the end goal on any given project.


As we work on projects, we ask ourselves key questions, questions that help guide our thinking and our actions:


  • Are my actions in line with my morals, ethics and values, and those of Creating Communities?
  • Am I being courageously honest?
  • What is required to be trusted individually and collectively?


This value of generating trust is key to how we help communities thrive. Our Communications Lead Rebecca Lyon-Augustus has seen the effects of building trust within communities.


Trust is so important for people to thrive, it’s the glue that binds our communities together. Trust makes us feel safe to move in our spaces with confidence, it helps us make connections and live well.

In our current state of media ‘alertness’, people are finding it harder and harder to trust those around them. Building and nurturing trust in our communities enables us to connect and help each other.


Social Capital and Trust

Social connections are built on trust


The General Social Survey measures resources that reflect the well-being of individuals and communities, with social capital being a particular focus. Social capital is conceived as a resource available to individuals and communities and founded on networks of mutual support, reciprocity and trust.


Research links strong social capital to increased individual and community wellbeing. It includes elements such as community support, social participation, civic participation, network size, trust and trustworthiness, and an ability to have a level of control of issues important to them.


Our team has a keen understanding of social capital, especially our Social Innovation Lead Lynden Prince, who knows how powerful building social capital is for communities.


Trust is the cornerstone of a functioning community. Trust is the basis for people to live and work together. We trust people to do as they say, we trust neighbours to look out for us, we trust people we know well, and the highest level of trust is when we trust people with our children.

Sometimes referred to as social capital, trust – unlike other forms of capital – increases with use. The more people work together, interact and experience success from that interaction, the greater the levels of trust and the more community can achieve.



Creating Communities finds as many ways to bring people together to begin relationships based on trust. We invite people to work together on community building initiatives such as Street Parties, planning community events together, arts activities to create something special for the community, shared meals, clean up days, tree planting and weeding, associations and clubs.


The variety is endless.


This creates the social capital that will sustain a community no matter what it may experience in the future. We aim to leave a legacy of social capital or trust long after Creating Communities has departed the community.


Our Research and Engagement Officer Gemma Bothe further explains social capital.


I think to understand social capital you need to think about the ‘capital’ part. Capital can be understood as wealth or assets that you have. Having capital gives you sway over things.

There are various forms of capital. One is economic capital (money). Having economic capital allows you to gain access to resources (purchasing them) or utilise peoples labour (pay people to do things).

Another way you can gain access to resources or influence people is through social capital. The capital part of social capital is the knowledge, trust, and legitimacy you hold in a community. The more you build relationships with people, and the more knowledge and trust you build amongst the community, the more social capital you have; just like the more you work, the more money you earn.

By knowing the community and having their trust you can then gain access to things (borrowing, trading, exchanging, lending) and utilise peoples labour (by being a figure of trust or influence).


Trust is something we all strive for in our lives. For communities to grow stronger and connections to be formed, trust is of vital importance.


To learn more about what we do and why we do it read our values handbook here or take a look at some of our other blog posts.