project highlights - case study

Project

Capricorn Festival

Client

Capricorn Village Joint Venture

Opportunity

To brand and market the Capricorn at Yanchep development through celebration of local community and lifestyle. An existing network of diverse and enthusiastic community groups in Yanchep and Two Rocks provide an ideal foundation for promoting the area and encouraging local tourism.

Strategy

To develop, market and organise a major, iconic community event called the Capricorn Festival, fostering community identity while promoting and branding the local lifestyle and the new development to visitors, locals and potential new residents.

The Festival is linked to an established and renowned local government event to ensure its success and support the existing social calendar.

Outcome

Involving 15 community groups and numerous local businesses, the inaugural Capricorn Festival was held in January 2007.

The Festival culminated with the City of Wanneroo’s Summer Concert at Two Rocks, also co-sponsored by Capricorn, and featured a variety of children’s activities, local produce stalls, community group demonstrations and visual and musical arts displays.

Potential buyers in Capricorn at Yanchep interested in moving into the area and listed on our client’s databases were invited along to enjoy the spectacle.

Set to become a significant landmark event for the region, the Festival attracted local residents, as well as visitors to the region.